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Thesis
The Decision Layer
Most companies have a system for producing information and far weaker systems for turning it into decisions. That missing layer, the hinge between what a company knows and what it does, is where much of the leverage lives.
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Commercial Systems
Why Great Products Lose
The reason is rarely the product. It is the commercial system around it: packaging, pricing, timing, channel, enablement, and follow-through.
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Intelligence Systems
The Companies That Win With AI Will Build Memory
Every reorg and every departure costs a company knowledge it already paid for. Most companies do not have a knowledge problem. They have a memory problem.
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Creative Systems
What Game Design Taught Me About Commercial Systems
Building worlds for fun taught me more about incentives, behavior, and feedback loops than most commercial playbooks. Markets and games run on the same fuel.
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